A nice article on the Mouse Town

The Assumption Cathedral overlooks the banks of the Volga River, where a sleeping prince was awoken by a mouse that darted across his face and saved him from being bitten by a snake.Just noticed a nice article on Myshkin, one of my favourite places, in one of recent issues of the Moscow Times. Here >>

My old notes and Alexandra’s photos from Myshkin >>

Myshkin, Yaroslavl oblast

Myshkin (pop. ~6000) would be typical Russian province, with empty streets, sleepy blank faces, and all-around air of habitual low-key despair if not for a fortunate idea, successful marketing, and several enthusiasts who made a brand and build an industry around the city’s silly name. Moscow journalist Ilya Medovoy is credited with the concept. He came up with the idea around 1990, which was the height of Perestroika and when things looked bright and promising and the whole nation was in the most cheerful mood since perhaps liberal reforms of 1880 that ultimately led to the 1917 disaster but that’s another story..

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