This very recent film is in Russian but conveys beautiful scenery of the city and area. The story is about the Bagryanitsa (“purple robe”) garments shop that specializes in traditional local dresses and hand embroidery. (Attention those looking for non-trivial quality souvenirs!)
What can be of particular interest to you travelers is that the daughter of the shop’s owner will be glad to give you a tour of the facility or of the entire city, absolutely free of charge in exchange for the opportunity to practice her English! Write to Irina, with a copy to me (firstname.lastname@example.org).